Patient reactivation calculator

Estimate what a campaign inviting inactive patients back would bring in over 12 months, its return on cost, and the response rate it needs to pay for itself.

Your numbers

Currency

Inactive patients (no visit in your chosen period)

Share with valid contact details and the consent you need to message them

Share of contacted patients who book

Average revenue of the returning visit

Optional: average further revenue per reactivated patient in the next 12 months

Total campaign cost (messaging fees, staff time, offers)

Your estimate

Fill in all fields to see your estimate.

You will see:

Net return over 12 months and return on the campaign cost
Patients contacted and reactivated
Response rate the campaign needs to pay for itself

Assumptions

Patients who book actually attend. No-shows are not subtracted; use the no-show cost calculator for that.
Revenue is counted for 12 months only.
The campaign reaches only patients you are allowed to message. The calculator does not check consent; your practice must. Messages for a campaign like this may count as commercial messages.
Patients who would have come back anyway are counted as reactivated, so the result may overstate the campaign's own effect.
Nothing is pre-filled because we found no reliable published figure for these numbers. The example numbers are illustrative, not benchmarks.

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